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goat milk soap base
Worth a lookShows low returns (0.9%), but soft demand (-18.3% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$24.70avg listing price — sweet spot $15–$100
Price range
Great$9.07–$98.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$412K$412K/yr · 229K searches
Review moat
Okay2,185.3avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.3%90-day search growth — must beat 0% to launch