60
eye black
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Good$801K$801K/yr · 990K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+43.2%90-day search growth — must beat 0% to launch
Review moat
Good1,432.8avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.18avg listing price — sweet spot $15–$100
Price range
Bad$3.67–$18.05cheapest to priciest tracked listing — scored on the share inside $15–$100