61
embroidery scissors
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Market size
Good$831K$831K/yr · 950K searches
Price range
Good$4.17–$27.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,433.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.8%90-day search growth — must beat 0% to launch