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embroidery kit
Worth a lookShows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.7M$2.7M/yr · 12.4M searches
Returns
Great1.4%return rate — above 6% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$15.25avg listing price — sweet spot $15–$100
Review moat
Good901.18avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.87–$27.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.3%90-day search growth — must beat 0% to launch