Is 11x17 cardstock profitable to sell on Amazon United States?

The niche generates $244K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the 11x17 cardstock niche?

14 brands and 70 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in 11x17 cardstock?

Top complaints mined from reviews: Strength, Paper Quality, Quality-Overall. The return rate is 1.4%.

When does demand for 11x17 cardstock peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 11x17 cardstock niche?

Listings span $9.84–$38.73; the average listing price is $23.51 (sweet spot $15–$100). The average incumbent carries 446 reviews — the moat a new listing must climb.

11x17 cardstock

Worth a look

Shows a sweet-spot price point ($23.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$23.51

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.84–$38.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great445.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$244K

$244K/yr · 109K searches

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, 11x17 cardstock is a $244K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

11x17 cardstock market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $353K–$470K; units × avg price
Conversion rate: 9.6%
Avg BSR: #174
Page quality: 0%
Prime: 92%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

23%

Neenah29%
Aidunmis16%
Goefun11%
Hamilco11%
OcePor5%
Accent5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 11x17 cardstock search terms

11x17 cardstock45K/yr +9.6%10.8% conv.
11x17 cardstock paper19K/yr -0.9%9.1% conv.
11 x 17 cardstock13K/yr +7.3%10.2% conv.
cardstock 11x177K/yr +3.6%10.4% conv.
11x17 poster paper6K/yr -2.3%4.7% conv.
11x17 card stock4K/yr +1.9%11.9% conv.
a3 cardstock4K/yr +2.1%1.8% conv.
11x17 card stock paper white2K/yr -23.1%18.6% conv.
poster paper 11x172K/yr -25.3%4.9% conv.
11 x 17 card stock2K/yr -6.8%10.5% conv.

All search terms

Top 11x17 cardstock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wausau Exact Index Cardstock 250 Sheets White 94 Brightness 90 lb 11 x 17 Inches

Neenah$25.234.4★312 rev

White Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus

Aidunmis$9.894.6★470 rev

Neenah Paper 40414 Exact Index Card Stock 110lb 92 Bright 11 x 17 250 Sheets White

Neenah$28.244.5★680 rev

Hamilco White Cardstock Paper 11x17-65lb Cover Card Stock for Printing Posters Signs Brochures Menus & DIY Projects (50 Pack)

Hamilco$19.124.6★1,227 rev

Accent Opaque 17 x 11 White Cardstock Paper 100lb 271gsm 200 Sheets (1 Ream) Premium Smooth Heavy Cardstock Printer Paper for Invitations Cards Menus Business Cards 188093R

Accent$25.614.7★1,793 rev

Newest

by launch date

White Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus

Aidunmis$9.89470 rev

3mo ago

120 Sheets White Cardstock Paper Large Cardstock 11x17 200 GSM Legal Printer Paper 11x17 Legal Size Paper Cardstock White for Printer Card Stock Paper for Invitations DIY Crafts Posters Menus

Aidunmis$24.01470 rev

3mo ago

11x17 Cardstock Cream Goefun 110 lb Extra Thick Cardstock Ivory Large Heavy Weight Cover Card Stock for Printer Poster Menus Brochures Catalogues Tabloids Invitations 100 Pack

Goefun$38.0253 rev

11mo ago

OcePor 100 Sheets Black Cardstock 11 x 17 65lb/180gsm Black Card Stock Thick Card Stock Paper Heavy Cardstock Paper for Printer Resume Scrapbooks Art Crafts Business Cards

OcePor$22.09227 rev

12mo ago

Hygloss White Cardstock - 11x17-Inch 50 Sheets 65 lb/ 176 gsm Fade-Resistant Acid-Free Color Card Stock Paper

Hygloss$18.07242 rev

1y ago

What buyers say about 11x17 cardstock

What buyers praise and complain about, mined from review topics.

What buyers love

Paper Quality27%

“Best paper for cards”

Quality-Overall20%

“Good quality and versatile cardstock”

Value For Money9%

“Price was affordable”

Color5%

“The bright white color is vibrant”

Advertised Vs Actual Product4%

“Just as described”

Print Quality4%

“ultra-smooth finish that makes digital color prints look sharp”

Weight Heavy4%

“Its heavy duty”

Size-Overall3%

“Exactly the size”

Safety Standards3%

“safe”

Functionality-Overall3%

“It worked smoothly in the copier”

What buyers complain about

Strength12%

“Still flimsy”

Paper Quality11%

“Paper is cheap”

Quality-Overall9%

“Is not quality”

Paper Compatibility9%

“NOT 110lb paper”

Size-Overall6%

“Too small”

Thickness5%

“Not the thickness that claims”

Weight Heavy4%

“Not the stated weight”

Color3%

“Colors shown arent accurate”

Smudge Resistance3%

“It starts smudging if you do continuous”

Thin3%

“Its thinner than 90 lb”

Top return reasons

Size-Overall31%

Paper Quality19%

Thin7%

Advertised Vs Actual Product6%

Color5%

Thickness5%

Compatibility-Overall3%

Value For Money3%

Weight Heavy3%

Paper Compatibility2%

Common questions

Is 11x17 cardstock profitable to sell on Amazon United States?: The niche generates $244K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the 11x17 cardstock niche?: 14 brands and 70 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in 11x17 cardstock?: Top complaints mined from reviews: Strength, Paper Quality, Quality-Overall. The return rate is 1.4%.
When does demand for 11x17 cardstock peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 11x17 cardstock niche?: Listings span $9.84–$38.73; the average listing price is $23.51 (sweet spot $15–$100). The average incumbent carries 446 reviews — the moat a new listing must climb.