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11x17 Cardstock

Maybe

Products sell for $23.51 on average, inside the sweet spot. But the products selling today already average 4.6★, so 11x17 Cardstock is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 46
Market size
$244K/yr109K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
54%top-5 click share · 14 brands · 70 sellers

Flapen Score

11x17 Cardstock against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, 11x17 Cardstock is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 11x17 Cardstock market on Amazon at a glance

Shoppers on Amazon United States searched for 11x17 Cardstock 109K times last year and spent an estimated $244K. The top 5 brands take 72% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
9.6%
Market size, estimated
$244Ka year
Peak month
November1.4× the quietest month
Top search term
11x17 cardstock45K searches a year

02 · Price

A sale here is worth $23.51.

Listings sell for $23.51 on average, from $9.84 to $38.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $23.51 that is $12K to $18K a year per listing.

Average price
$23.51inside the $15 to $100 sweet spot
Price range
$9.84–$38.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Paper & Paper Crafts. It carries 446 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#174in Paper & Paper Crafts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
446per listing
Listings tracked
24

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
61 months

Products

Top 11x17 Cardstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

70

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

23%

  • Brand 129%
  • Brand 216%
  • Brand 311%
  • Brand 411%
  • Brand 55%
  • Brand 65%

Demand

11x17 Cardstock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 11x17 Cardstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 11x17 cardstock45K/yr
  • 11x17 cardstock paper19K/yr
  • 11 x 17 cardstock13K/yr
  • cardstock 11x177K/yr
  • 11x17 poster paper6K/yr
  • 11x17 card stock4K/yr
  • a3 cardstock4K/yr
  • 11x17 card stock paper white2K/yr
  • poster paper 11x172K/yr
  • 11 x 17 card stock2K/yr

Reviews and returns

What reviews say buyers love and hate about 11x17 Cardstock

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Paper Quality”
12%of negative reviews mention “Strength”
1.4%of orders come back
“Still flimsy”
A buyer, on “Strength”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 11x17 Cardstock questions

Answered from the same tracked data.