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whirlpool refrigerator water filter
Worth a lookShows a $5.8M/yr market, but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size
Incredible$5.8M$5.8M/yr · 1.7M searches
Avg price
Incredible$35.90avg listing price — sweet spot $15–$100
Price range
Incredible$21.92–$54.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Review moat
Bad23,281.6avg incumbent reviews — the moat a new listing must climb