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refrigerators
Launch itA $3.8M/yr market growing +6.1% this quarter with returns at 1.9% — clears our launch bar.
Market size
Incredible$3.8M$3.8M/yr · 2.1M searches
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great413.59avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 6% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$833.01avg listing price — sweet spot $15–$100
Price range
Bad$147.88–$2067.84cheapest to priciest tracked listing — scored on the share inside $15–$100