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refrigerator water filter
Launch itA $11.7M/yr market growing +5.9% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$11.7M$11.7M/yr · 3.8M searches
Avg price
Incredible$38.89avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Price range
Great$11.26–$56.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad30,981.33avg incumbent reviews — the moat a new listing must climb