Skip to content
54

haf-qin refrigerator water filter

Worth a look

Shows searches that convert (16.2% search→purchase), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.

Market size 96Growth 40Conversion 98Competition 13Returns 87Price range 95Avg price 95Brand share 14Review moat 17Quality gap 19

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.8M

$2.8M/yr · 451K searches

Avg price

Incredible$37.92

avg listing price — sweet spot $15–$100

Price range

Incredible$24.46–$89.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 6% kills the launch gate

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad18,592.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad85%

top-5 click share — a locked-up shelf