64
freezer
Launch itA $15.5M/yr market growing +8.0% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$15.5M$15.5M/yr · 11.0M searches
Competition
Great24%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 6% kills the launch gate
Review moat
Good963.92avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$199.61avg listing price — sweet spot $15–$100
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$73.80–$796.44cheapest to priciest tracked listing — scored on the share inside $15–$100