68
deviled egg containers with lid
Launch itA $2.7M/yr market growing +28.8% this quarter with returns at 1.7% — clears our launch bar.
Market size
Incredible$2.7M$2.7M/yr · 2.6M searches
Avg price
Great$19.04avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Price range
Good$9.69–$29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,326.14avg incumbent reviews — the moat a new listing must climb