28
year in the bible
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible18.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Market size
Bad£2K£2K/yr · 5K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.91–£11.94cheapest to priciest tracked listing — scored on the share inside $15–$100