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weekly planner whiteboard
Worth a lookShows low returns (0.9%), but soft demand (-19.1% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good960.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.65avg listing price — sweet spot $15–$100
Market size
Okay£140K£140K/yr · 342K searches
Price range
Okay£4.52–£18.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.1%90-day search growth — must beat 0% to launch