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Prices mostly outside the sweet spot ($2.69–$5.83) — this niche doesn't clear our bar today.

Market size 10Growth 11Conversion 79Competition 24Returns 99Price range 0Avg price 12Brand share 48Review moat 67Quality gap 40

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good828.6

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad£4.48

avg listing price — sweet spot $15–$100

Growth

Bad-28.9%

90-day search growth — must beat 0% to launch

Market size

Bad£40K

£40K/yr · 112K searches

Price range

Bad£2.69–£5.83

cheapest to priciest tracked listing — scored on the share inside $15–$100