47
till rolls 80x80 thermal
Skip itSoft demand (-11.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Great363.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£124K£124K/yr · 162K searches
Avg price
Bad£8.26avg listing price — sweet spot $15–$100
Price range
Bad£5.02–£17.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch