52
thick elastic bands
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($1.81–$6.74) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good524.06avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Avg price
Bad£4.59avg listing price — sweet spot $15–$100
Market size
Bad£44K£44K/yr · 87K searches
Price range
Bad£1.81–£6.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier