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the bible in a year a 52-week study
Skip itSoft demand (-55.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible13.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.55avg listing price — sweet spot $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad£14K£14K/yr · 48K searches
Growth
Bad-55.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.91–£11.94cheapest to priciest tracked listing — scored on the share inside $15–$100