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Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Great+99.0%90-day search growth — must beat 0% to launch
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good554.78avg incumbent reviews — the moat a new listing must climb
Market size
Good£763K£763K/yr · 1.6M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.06avg listing price — sweet spot $15–$100
Price range
Bad£2.17–£7.91cheapest to priciest tracked listing — scored on the share inside $15–$100