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suspension files
Worth a lookShows searches that convert (8.0% search→purchase), but soft demand (-27.1% this quarter) keeps it on the watch list.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,017.5avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.33avg listing price — sweet spot $15–$100
Market size
Good£286K£286K/yr · 292K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay£6.93–£18.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.1%90-day search growth — must beat 0% to launch