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stationary supplies
Worth a lookShows low returns (0.2%), but weak search conversion (1.8%) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good£579K£579K/yr · 3.6M searches
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Price range
Okay£1.12–£20.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,316.02avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.77avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale