52
staple remover
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.04–$8.75) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Review moat
Good595.2avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Market size
Bad£92K£92K/yr · 111K searches
Avg price
Bad£5.60avg listing price — sweet spot $15–$100
Price range
Bad£2.04–£8.75cheapest to priciest tracked listing — scored on the share inside $15–$100