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special couple christmas cards
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible26.71avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£2.93avg listing price — sweet spot $15–$100
Market size
Bad£10K£10K/yr · 84K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.24–£3.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier