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silver gift tags
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Great220.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Avg price
Bad£4.27avg listing price — sweet spot $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad£12K£12K/yr · 20K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.34–£8.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier