60
seed envelopes
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Review moat
Great199.92avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Growth
Good+36.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£68K£68K/yr · 94K searches
Avg price
Bad£5.67avg listing price — sweet spot $15–$100
Price range
Bad£2.47–£14.49cheapest to priciest tracked listing — scored on the share inside $15–$100