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Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Growth
Great+80.6%90-day search growth — must beat 0% to launch
Competition
Great34%top-5 click share — an open shelf
Review moat
Great389.25avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.17avg listing price — sweet spot $15–$100
Market size
Bad£38K£38K/yr · 112K searches
Price range
Bad£2.41–£12.96cheapest to priciest tracked listing — scored on the share inside $15–$100