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red marker pen
Skip itPrices mostly outside the sweet spot ($1.53–$11.03) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Good+38.4%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,070.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad£55K£55K/yr · 58K searches
Avg price
Bad£4.88avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£1.53–£11.03cheapest to priciest tracked listing — scored on the share inside $15–$100