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price tags
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.64–$13.36) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good556.61avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£67K£67K/yr · 140K searches
Avg price
Bad£5.18avg listing price — sweet spot $15–$100
Price range
Bad£2.64–£13.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand