47
price stickers
Skip itPrices mostly outside the sweet spot ($2.10–$13.36) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Good738.21avg incumbent reviews — the moat a new listing must climb
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.14avg listing price — sweet spot $15–$100
Market size
Bad£44K£44K/yr · 95K searches
Price range
Bad£2.10–£13.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier