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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 18Conversion 61Competition 20Returns 97Price range 67Avg price 53Brand share 12Review moat 45Quality gap 55

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Good£5.21–£34.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.38

avg listing price — sweet spot $15–$100

Review moat

Okay1,960.36

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad£71K

£71K/yr · 107K searches

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand