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51

pc cleaner

Worth a look

Shows low returns (0.6%), but soft demand (+0.4% this quarter) keeps it on the watch list.

Market size 28Growth 26Conversion 75Competition 32Returns 97Price range 78Avg price 91Brand share 47Review moat 28Quality gap 62

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great£21.33

avg listing price — sweet spot $15–$100

Price range

Great£3.48–£57.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£121K

£121K/yr · 81K searches

Review moat

Okay3,687.21

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch