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padded envelopes a4
Skip itPrices mostly outside the sweet spot ($2.03–$15.38) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Good938.8avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£101K£101K/yr · 107K searches
Avg price
Bad£8.68avg listing price — sweet spot $15–$100
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.03–£15.38cheapest to priciest tracked listing — scored on the share inside $15–$100