38
padded envelopes a3
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,860.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.36avg listing price — sweet spot $15–$100
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.03–£17.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£23K£23K/yr · 53K searches