52
new baby card
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($1.49–$11.17) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Great455.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£52K£52K/yr · 130K searches
Avg price
Bad£3.45avg listing price — sweet spot $15–$100
Price range
Bad£1.49–£11.17cheapest to priciest tracked listing — scored on the share inside $15–$100