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mothers day card
Skip itSoft demand (-99.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good£527K£527K/yr · 2.0M searches
Review moat
Good1,200.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.75avg listing price — sweet spot $15–$100
Growth
Bad-99.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.12–£12.41cheapest to priciest tracked listing — scored on the share inside $15–$100