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moon calendar 2026
Skip itSoft demand (-71.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible19.5avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Okay£10.21avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad£4.80–£17.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£7K£7K/yr · 46K searches
Growth
Bad-71.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand