43
maths roller stamp
Skip itSoft demand (-63.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible3.4avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Market size
Bad£5K£5K/yr · 8K searches
Growth
Bad-63.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.35–£13.52cheapest to priciest tracked listing — scored on the share inside $15–$100