52
magnetic whiteboard for fridge
Worth a lookShows low returns (0.8%), but soft demand (-3.5% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,271.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay£164K£164K/yr · 210K searches
Price range
Okay£4.04–£18.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.47avg listing price — sweet spot $15–$100
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand