44
magnetic bookmark
Skip itPrices mostly outside the sweet spot ($2.49–$12.32) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good638.6avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.66avg listing price — sweet spot $15–$100
Market size
Bad£44K£44K/yr · 288K searches
Price range
Bad£2.49–£12.32cheapest to priciest tracked listing — scored on the share inside $15–$100