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magnetic board
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.40avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.76–£34.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Market size
Okay£151K£151K/yr · 605K searches
Review moat
Bad4,100.06avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand