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lined post it notes
Skip itPrices mostly outside the sweet spot ($2.35–$9.39) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Good901.26avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Avg price
Bad£5.36avg listing price — sweet spot $15–$100
Market size
Bad£29K£29K/yr · 55K searches
Price range
Bad£2.35–£9.39cheapest to priciest tracked listing — scored on the share inside $15–$100