42
large letter postal boxes
Skip itPrices mostly outside the sweet spot ($4.56–$14.95) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good755.48avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 97K searches
Price range
Bad£4.56–£14.95cheapest to priciest tracked listing — scored on the share inside $15–$100