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Prices mostly outside the sweet spot ($3.89–$15.06) — this niche doesn't clear our bar today.

Market size 2Growth 22Conversion 65Competition 61Returns 97Price range 1Avg price 21Brand share 79Review moat 84Quality gap 47

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great313.3

avg incumbent reviews — the moat a new listing must climb

Brand share

Great56%

top-5 brand share — no brand owns this niche

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.38

avg listing price — sweet spot $15–$100

Market size

Bad£9K

£9K/yr · 22K searches

Price range

Bad£3.89–£15.06

cheapest to priciest tracked listing — scored on the share inside $15–$100