53
large bubble wrap
Worth a lookShows low returns (0.1%), but soft demand (+0.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.12–£24.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.64avg listing price — sweet spot $15–$100
Market size
Okay£171K£171K/yr · 135K searches
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,347.86avg incumbent reviews — the moat a new listing must climb