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Prices mostly outside the sweet spot ($6.32–$13.61) — this niche doesn't clear our bar today.

Market size 2Growth 100Conversion 35Competition 6Returns 100Price range 0Avg price 35Brand share 18Review moat 49Quality gap 84

Growth

Incredible+620.2%

90-day search growth — must beat 0% to launch

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,624.43

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£10.16

avg listing price — sweet spot $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad93%

top-5 click share — a locked-up shelf

Market size

Bad£8K

£8K/yr · 28K searches

Price range

Bad£6.32–£13.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

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