51
jewellers loupe
Worth a lookShows low returns (1.7%), but soft demand (-17.3% this quarter) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,059.68avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay£117K£117K/yr · 179K searches
Avg price
Bad£7.60avg listing price — sweet spot $15–$100
Price range
Bad£3.46–£18.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.3%90-day search growth — must beat 0% to launch