37
index cards 6x4 ruled
Skip itPrices mostly outside the sweet spot ($1.54–$12.71) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,961.64avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£5.62avg listing price — sweet spot $15–$100
Market size
Bad£20K£20K/yr · 35K searches
Growth
Bad-48.4%90-day search growth — must beat 0% to launch
Price range
Bad£1.54–£12.71cheapest to priciest tracked listing — scored on the share inside $15–$100