48
his and hers calendar 2026
Skip itSoft demand (-61.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great318.56avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.51avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 102K searches
Growth
Bad-61.2%90-day search growth — must beat 0% to launch
Price range
Bad£5.39–£10.18cheapest to priciest tracked listing — scored on the share inside $15–$100