37
harry potter calendar 2025
Skip itSoft demand (-62.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible57.75avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.07avg listing price — sweet spot $15–$100
Price range
Good£8.47–£26.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£56K£56K/yr · 42K searches
Growth
Bad-62.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier