40
happy self journal 6-12
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£20.54avg listing price — sweet spot $15–$100
Price range
Great£12.97–£24.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good670.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£72K£72K/yr · 25K searches
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand