40
golden ticket
Skip itSoft demand (-55.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great102.81avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.82avg listing price — sweet spot $15–$100
Market size
Bad£26K£26K/yr · 53K searches
Growth
Bad-55.5%90-day search growth — must beat 0% to launch
Price range
Bad£1.65–£9.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier